Cannes Lions

CONDOMS

LOWE BULL, Cape Town / DUREX / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

The idea showcased a variant of Durex (chocolate flavoured) in a charming way.

Outcome

For relatively low cost, the idea generated enormous word-of-mouth and not a single condom was found in the rooms the next morning.

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12 items

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