Cannes Lions
DAVID, Madrid / BURGER KING / 2021
Awards:
Overview
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We wrote an extensive brief to explore three options. Famous actors and actresses, voiceover talent, and street casting across all races and genders.
The only criterion was that the voice needs to be a truly believable internal dialogue as they muddle through the new world they live in.
We sent the brief to 5 production companies across USA and Europe and received a shortlist of just under a hundred and fifty pilots, with comprehensive treatments.
We whittled that down to two options, one, a well-known actor, and another, an elderly American farmer.
Over two weeks of deliberation, and several extra pilots we decided on the elderly farmer.
Who turned out to be a twenty eight year old Australian living in Canada.
Recording across five different cities in as many time zones for over twelve hours in three separate sessions, we landed on what we felt were the perfect takes.
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