Cannes Lions

Confusing Times Radio

DAVID, Madrid / BURGER KING / 2021

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

The world is going through a lot of changes, and things can get pretty confusing.

That's why it's the perfect time to promote our most confusing Whopper®?:

The Impossible Whopper®: 100% Whopper®?, 0% meat.

Confused? Let us explain:

In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.

These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper®.

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