Cannes Lions
DAVID, Madrid / BURGER KING / 2021
Overview
Entries
Credits
Execution
The world is going through a lot of changes, and things can get pretty confusing.
That's why it's the perfect time to promote our most confusing Whopper®?:
The Impossible Whopper®: 100% Whopper®?, 0% meat.
Confused? Let us explain:
In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.
These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper®.
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