People have many negative impressions as well as beliefs about bipolar disorder, epilepsy, schizophrenia, and Parkinson's disease such as ‘crazy’, ‘eccentric’, ‘acts dangerously’, ‘is genetic’, ‘are frightening because they shake’, and ‘they heal when placing sandals on their heads’.

This suggests a state where people ‘don't fully understand and feel the diseases are frightening’, thus leading to prejudice. It is necessary to develop logical understanding of these diseases instead of emotional understanding in order to reduce prejudice. Our client requested us to solicit the fact that these diseases are ‘improper neurotransmissions’. It would be easier to logically understand if we explain it is not a mental issue, but something related to our organ, the brain.

Ink We use quick-drying nanoparticle ink and devised an exercise where electricity is immediately conducted as you write and LED is lit. This surprising experience will leave an impression of the message we deliver. Paper The section manufactured by applying heat and pressure processing uses

a special paper called ‘Pachica’, which is semi-transparent. The LED lights the semi-transparent section from below to emphasize a design created by shadows. Page composition The contents are a 10 minute experience that focuses on ‘improper neurotransmissions’. The last page shows an electric circuit in the shape of a brain. The punched sections in accordance with the story on each page are also part of the electric circuit design.