The client, makers of Conqueror Paper, and big players in the high endprint paper market had just completed 10 years in India. They wantedto take the opportunity to pay a tribute to a culture and a marketthat has supported them all these years.

An incredible though painstaking visual illustration style that actually involved hundred of rolled up mini paper scrolls embedded on flat surface. The size and colour of each scroll created a breathtaking colourful mosaic of an iconic Indian, character (1) theKathakali Dancer (2) The Royal Rajput (3) The spiritual guru.

Since the objective was to remind trade about Transasia Papers'Conqueror brand, the objective was achieved with a vast number ofpeople realling the communication and being aware of the brand namewhich was achieved high recall in the market once again.