Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / CONSERVATION INTERNATIONAL / 2015
Awards:
Overview
Entries
Credits
Description
Mother Nature, voiced by renowned talent Julia Roberts encapsulates all of nature. She’s been here 22,500x longer than humans and our future depends on her. She’s the wisest of them all. The oldest, the one who’s been here since the beginning of time. This is her planet, everything here exists because of her. Like a mother she’s fair, but she does set the rules, and she does expect us to live by them. If we do she will help us, but if we don’t we must face the consequences.
Execution
VO:
SUPER: A CONSERVATION INTERNATIONAL FILM
I am the ocean.
I’m water.
I'm most of this planet.
I shaped it.
Every stream, every cloud and every raindrop…it all comes back – to me.
One way or another every living thing here needs me.
I’m the source. I’m what they crawled out of.
Humans? They’re no different. I don’t owe them a thing.
I give. They take. But I can always take back…
That’s just the way it ‘s always been. It's not their planet anyway
Never was. Never will be.
But humans…they take more than their share.
They poison me. Then they expect me to feed them… Well, it doesn’t work that way.
If humans want to exist in nature. With me... and off of me...
I suggest they listen close…..I’m only going to say this once;
If nature isn't kept healthy humans won't survive.
Simple as that.
Me? I could give a damn, with or without humans.
I’m the ocean.
I covered this entire planet once. And I can always cover it again.
That’s all I have to say...
SUPER: NATURE DOESN’T NEED PEOPLE.
SUPER: PEOPLE NEED NATURE.
TITLE/ LOGO: CONSERVATION INTERNATIONAL
SUPER: NATUREISSPEAKING.ORG
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