Cannes Lions

CONSERVATION ORGANISATION

RETHINK, Vancouver / WORLD WILDLIFE FUND (WWF) / 2004

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Overview

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OVERVIEW

Description

We created animal sticker sheets for the WWF to give away during school visits. Missing stickers represented extinct animals, and was intended to create a sense of loss. The other endangered animals that were still on the sheet showed how easy it would be for them to become extinct as well. The names of all the animals were written on the back.

Outcome

The client was thrilled. Kids loved the interactiveness of the sheet and easily understood the concept. The sheets were worked into larger lesson plans about conservation and environmental issues.

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