Cannes Lions
MUDRA COMMUNICATIONS, Mumbai / SANCTUARY MAGAZINE / 2008
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Bedtime stories are perhaps the most memorable part of childhood. However if we fail to save the forest, our children and grandchildren will never experience the magic of reading bedtime stories featuring fairies, tree houses, elves, unicorns and talking animals. This radio spot reminds us that as the forests disappear, so will the imaginary world of bedtime stories.
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