Solution - Belo Horizonte is going through a real estate boom. New buildings and towers are changing the city landscape, which used to be so bucolic and calm. To show that this growth has a price, we placed dumpsters in some areas with trees planted inside. Written on the dumpsters, the sentence: "Nature has less and less space in the city. In the Sanctuary it's different". And "Is it possible to build without knocking trees down? In the Sanctuary it is."

Result - The action took place for just a week. During this time, contacts through the website and phone increased 237%. On the weekend after the action, the "Sanctuary Serra da Moeda" received 120% more visitors. And the most important: 12 deals were closed. An amazing figure when we think about 120 properties only, at an average price of R$ 600 thousand each.