Audiovisual madness. Aiwa is an electronics brand centred around audiovisual products for the youth market. In lieu of traditional media, Aiwa wanted to create an online community that inspired creativity in music and visuals thru aiwaworld, an online youth network delivering audio visual experiences. A surreal, topsy-turvy world, consisting of aiwamals and instrumals , aiwaworld is a televisual web station that youth culture will want to visit again and again because of its fresh, dynamic content and programmes, based on Aiwa brand values of simplicity, fun, and madness. The site is based on the theme of ehybrid musicexploring unexpected musical fusions such as Punk/Hawaiian, Folk/ Hip-hop, or Techno/Latino. The site features global content creators, who express audiographic creativity thru technology such as Mumbleboy and Tokyoplastic.