In the video post one of the Media Markt representatives talks calmly into the camera. We replaced his voice with the original, very loud Media Markt voiceover. This gave the effect that the Media Markt people just cannot help themselves talking very loudly.

At the time the Media Markt rhyme take-over was active, people searched for rhyme-words a total of 309,545 times. In 47,769 of the cases, a banner with a specific product was displayed. The click-through rate during this period was 1.42%. Overall, the media tactic was well received amongst both existing and new clients of the electronics chain.