Cannes Lions

CONSUMER LOANS

BASSAT OGILVY, Madrid / BANCO CETELEM / 2003

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ONE GUY IS SHOWING HIS CAR TO A FRIEND. IT'S AN OLD CAR. BUT HIS EXPLANATIONS ARE AS IF IT WAS A SPORTS CAR. BECAUSE THE CLIENTS OF BANCO CETELEM CAN MAKE THEIR DREAMS COME TRUE BY ONLY WISHING FOR THEM.

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