Cannes Lions

CONTACT LENSES

WUNDERMAN, Sydney / BUDGET EYEWEAR / 2012

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Overview

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Credits

Overview

Outcome

Sales went through the roof.You want a better summary than that? OK. How about this: orders of bulk packs of disposable contact lenses made via the customer service phone number increased 23.6% during the promotional period as a direct result of this mail pack.Nothing blurry about that.

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