The medium became the message: Since the Frisbee looked like a contact lens the idea was to remind consumers of the advantage of using contact lenses, whilst playing. It was sampled via the youth magazine Tjeck, local Profil Optik shops and at music festivals. The Frisbee created access to the target audience on their terms and became quite a summer trend.

82% remember seeing the Frisbee 3 month after the campaign ran.52% have un-aided recalled of Profil Optik as the advertiser of the campaign/Frisbee.64% have participated in the activities and used the Frisbee.42% answered that the campaign changed their perception of Profil Optik in a positive way.