Creative reflective layout completely covering the truck's rear end. Key visual, FIFA sponsorship logo and print creative have been used and adapted to generate synergies with classical brand campaign. For reasons of consistency and road safety, all branded trucks have been equipped with Continental truck tyres.

Extremely high ad awareness amongst core target segment. Outdoor awareness, especially, has increased since branded truck rear ends went on the road. Steadily contacting new drivers at very low CpT due to bartering deal.Generated several articles in German trade press and online tyre portals.