Cannes Lions

Continuous Threat

HAVAS LYNX, Manchester / CELGENE / 2018

Presentation Image
Digital Proof JPG
Demo Film
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

To create this image we digitally blended multiple elements.

A distinctive backdrop was generated to tightly frame our final composition. Water-based scenarios were chosen to heighten the sense of the human being out of their comfort zone. We then used 3D modelling to create the ‘patient’ and the predators.

As we needed to use body language to reflect the emotion, the posture of each of the predators was hugely important. We carefully adjusted each wireframe to maximise the dynamics of each animal, amplifying their movements, even in a still image. Motion blurs were kept to a minimum to avoiding diluting or losing the photorealistic textures. Visual noise was added to key areas to better emphasise the depth of field. Finally, with all these critical steps complete, we graded the image, darkening the mood to maximise the sense of foreboding.

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