Cannes Lions

Contour

DONER , Southfield / COX / 2016

Film
Film
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Overview

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Credits

OVERVIEW

Description

Contour is a TV product designed to get you right to the good stuff - the best content and the intense emotions the content engenders.

To own this position, we created a series of poetic films that celebrate the fierce joy,

sorrow, fear, and awe we feel experiencing the perfect content.

The narrative is compressed into a series of triplets (action > content > reaction) to show how easy it is to get straight to the content that moves you. With Contour, one simple word can lead to a beautifully powerful emotional reaction. And isn't that what we all want most from our entertainment?

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