Cannes Lions
DONER , Southfield / COX / 2016
Overview
Entries
Credits
Description
Contour is a TV product designed to get you right to the good stuff - the best content and the intense emotions the content engenders.
To own this position, we created a series of poetic films that celebrate the fierce joy,
sorrow, fear, and awe we feel experiencing the perfect content.
The narrative is compressed into a series of triplets (action > content > reaction) to show how easy it is to get straight to the content that moves you. With Contour, one simple word can lead to a beautifully powerful emotional reaction. And isn't that what we all want most from our entertainment?
Similar Campaigns
8 items