Cannes Lions
MADE, Mexico City / STABILO / 2024
Overview
Entries
Credits
Background
Every year everything is more digital, and a product such as Stabilo highlighter seems to be less relevant... but we truly believe that physical reading, and highlighting, are still the best ways to truly understand, and learn. We needed to make that clear for the university students.
Outcome
The most read ad.
+40% sales increase Vs. 2022
+80K impacts with related comments in social media made by students.
Similar Campaigns
12 items