Cannes Lions
CHEMISTRY STRATEGIC COMMUNICATIONS, Dublin / KEPAK CONVENIENCE FOODS / 2004
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in a parody of the 'boy racer' scene in the UK, we follow a day in the life of a young 'boy waver'. he and his mates express themselves by turning ordinary microwaves (not cars) into customised creations. now he's been sponsored by rustlers to promote their microwave-ready burgers.
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