These kids don't like to be sold to. So our use of untraditional/viral/underground methods fits perfectly with our Everyday Rocks platform of supporting local music. The music they love.

Total website hits for first two months. 11,438,696 Hits (168,216 Avg Daily Hits) Total # of accounts created: 22,514 (with a 90% cell phone opt. in) Talk about relationship marketing - in two months we've already built a huge community of young Sheetz supporters and they're living/communicating on our website.