Nin Jiom is a brand with strong heritage and credibility but the brand image has become old-fashioned over the years. With the launch of Coolmate, it aims to reinforce its brand position and target a younger group of target audience.The product offers a complete solution for heatiness and neutralize the heat that has been accumulated inside the body. We used Godzilla which represents the inner heatiness and also to create appeal for younger audience. The story line is based on the insight of embarrassed moment happening between a lovely couple due to heatiness syndrome,