Cannes Lions

COOP WINGS

LEO BURNETT TORONTO, Toronto / COOP CHICKEN WINGS / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

For Coop Wings to visually stand out from the flock, we created a timeless, custom, hand-drawn logo — an homage to the classic wing house, keeping the logo clean with a controlled colour palette helping to drive home the genuine quality.

Outcome

The outcome is a logo that instantly communicates what the product is and its brand values, without having to read more into it, successfully setting itself apart from the competition and raising the bar.