Cannes Lions
LEO BURNETT TORONTO, Toronto / COOP CHICKEN WINGS / 2015
Overview
Entries
Credits
Execution
For Coop Wings to visually stand out from the flock, we created a timeless, custom, hand-drawn logo — an homage to the classic wing house, keeping the logo clean with a controlled colour palette helping to drive home the genuine quality.
Outcome
The outcome is a logo that instantly communicates what the product is and its brand values, without having to read more into it, successfully setting itself apart from the competition and raising the bar.