Everyone has a mountain to climb. A challenge that calls them higher. For Corey Richards and Adrian Ballinger, two experienced mountaineers, their mountain was reaching the top of Mt. Everest while snapchatting the entire experience. So we created content that would seamlessly integrate within their snap story and feel like it was coming from the climbers themselves. Our content mirrored the settings, clothing and content the climbers had previously posted to make our posts feel as authentic and relevant as possible.