Cannes Lions
ART+COM, Berlin / MJM CREATIVE SERVICES / 2008
Overview
Entries
Credits
Execution
The interactive installation was based on a generative narrative that was guided by a live presenter to demonstrate the complex process of treating multiple sclerosis to trade visitors. The emergence of MS, the impact on the body and the way the disease influences people's everyday life was explained alongside the narrative which the users actually created themselves by interacting with the installation, led by the presenter.
Outcome
The installation, which also added scientific voice-over commentaries and generative sound, was able to demonstrate and explain the complex subject on a level of profundity that is hard to achieve by means of standard solutions.