Sports are simple: A white line is enough to create a match, high spirits, cheers and excitement. A thought that we ran like a white thread through the corporate design of the new sports streaming provider.

Modern and uncluttered, we do not interfere in the sport content – we give it a platform instead. A clear, modular and cross-platform design, which is used on the platform’s user interface as well as in all promotional media. Because sports are simple. And that’s what they ought to look like.

The modular CI is used in sales promotion as well as on the provider’s service. This ensures a stringent and consistent identity across all channels. Consumers recognize at first glance that it is DAZN. CI is also a reason why DAZN has been able to establish itself in such a short time as a constant and credible variable in German sports streaming.