Cannes Lions

COPY THIS

MAXOMEDIA, Bern / SWISS CANCER LEAGUE / 2014

Case Film
Online Video
Presentation Image

Overview

Entries

Credits

Overview

Description

A man in his fifties in a very nervous mood enters the copy room of an office. But apparently, he doesn't want to copy documents. Instead, he makes sure to be alone, opens the lid and sits down on the copier. With an anxious face, he presses the button and makes a copy of his behind.

Execution

All of us know these web videos of funny or embarrassing things people do in the copy room.

Now there is the ultimate explanation.

We use this setting for our story – everybody wonders what will happen this time. The attention is guaranteed.

As expected, the clerk in our video climbs on the copier to make a copy of his behind. But he does it in a totally different context. The super explains that this is an invalid attempt to detect a serious disease:

"Early detection of intestinal cancer? Consult your doctor or pharmacist before you try this."

Outcome

Switzerland is small. There are only 8m people living in Switzerland.

We generated almost 240'000 views. That means so far every 1/33 swiss have seen the viral movie (3%)!

German: https://www.youtube.com/watch?v=IjhHtx1o1Gw (160'000 views after 39 days)

French: https://www.youtube.com/watch?v=6ihUQe7cNnM (54'000 views after 39 days)

Italian: https://www.youtube.com/watch?v=T8e9Q6jjyxU (26'000 views after 39 days)

English: https://www.youtube.com/watch?v=CCi480gndxs (700 views after 22 days)

Datas by April 9th, 2014, source: www.youtube.com

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2021, SWISS CANCER LEAGUE

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