Cannes Lions

COREGA DENTURE PASTE

GREY BRASIL, Sao Paulo / GLAXO SMITH-KLINE / 2005

Film

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Overview

Description

In order to dramatize the new Corega Cream attribute, which offers a 12-hour grip, we show a thief stalking an old woman on the street.The efficiency of the product is put to test when the old lady strongly bites the arm of the thief, avoiding the theft.

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