Cannes Lions

CORELLE PLATE

McCANN ERICKSON SYDNEY, Sydney / WORLD KITCHEN / 2012

Awards:

1 Shortlisted Cannes Lions
Film
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Outcome

The plate arrived intact at each media outlet we were looking to connect with, and from whom we desired PR. All of them contacted us to find out more and PR is beginning to flow. Demonstrating the age-old power of a simple message communicated in an innovative way.