Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / PAN-AMERICAN ASSOCIATION OF EYE BANKS / 2014
Overview
Entries
Credits
Description
The film shows garbage cans, turnstiles and chimneys throughout the city with two large eyes, giving birth to animated characters instead of those previous inanimate silhouettes. This aims to stimulate cornea donations and reduce the number of visual impaired by cornea problems in all Latin America.
Execution
To showcase that even inanimate objects can come to life when given a pair of eyes, we spread several “eyes” in a popular park in Rio de Janeiro.
Similar Campaigns
7 items