Dealers wanted collateral that would highlight optional technology features, but in a slightly warmer, less technical way compared to previously used material. The posters were part of an integrated campaign to support the "No More Dark Corners" media campaign.

Technology is a core value of Audi. This poster is about cornering lights, an optional feature, which helps drivers see further and see in poor light conditions. We needed a conversation starter. But, how much of an interesting conversation can one have about lights? So we decided to use a more artistic approach. Mixing art and technology, using a little bit of humor, few to no technical terms, we delivered an important safety feature in a fun way.

Prospects loved the posters, some even asked for a copy from the dealers. More importantly, it was a good conversation starter about optional features leading to an increase in orders with optional features. Dealers were happy with the effect the posters had on the sales process.