The campaign achieved a total of 4.3 MM paid views on YT and approximately1.45 MM of organic views.

Cornetto Cupidity was considered the most loved campaign of 2014 in Italy on Youtube, according to Google as showing on the link below.

WARNING, LINK IS BRANDED

www.engage.it/social/google-pubblicita-maggior-successo-youtube-nel-2014/27577#.VToyi5ON3wYc

On Youtube we could improve the visualization not only by socio-demo target, but also by reaching the users who actually searched the music or singer of Cornetto’s video and other related terms with the campaign. We crossed video metrics and keywords to understand the best cluster we could have to optimize the reach.

Instead on Facebook, the total visualization and engagement with the creative enable us to understand campaign’s achievement.