Target: 15-35 year old men and women.

Cornetto Free Music is one of the most popular free musical events in Italy, 3 concerts during summer, 500,000 fans in all.The website's purpose:increase a brand activation (to approach young people to the brand; consolidate CFM placement vs competitors. The event is connected to an operation of talent scouting and a contest that are conveyed by the web.The creativity has the emotional appeal of a fresh summer evening.

Sections -Audition: talent scouting recruitmentforum -Contest: numerous prizes -Results: Visit summers (Jan-July 2005) -Visits 724,726; average per day 3,416; visit duration 0.05.44