So we had to remind men that flowers are a great gift for their loved ones. And, because our audience are men, we wanted to get their attention using a bit of humour. And we just realised that flowers are a great gift because EVERY WOMAN, it doesn't matter how she is, likes flowers. Then we adapted this concept in a humorous and almost scientific way, showing them that flowers appeal to every kind of woman.

The campaign was an immediate hit. The client loved it and published it in lots of places, as well as on their site. They even used it as Direct Marketing to their top buyers.