Ford 24 Hours is the company's most important Corporate Social Responsibility event, and a direct result of the original philosophy of Henry Ford, who dedicated himself to supporting social and environmental causes since the company was founded in 1903.The race is between twelve teams representing selected NGOs, each of them headed by two "ambassadors" — well-known personalities from the worlds of art, journalism and sports who volunteer their time. The participation of celebrities, more than 100 in eight editions, is the best publicity a race can have. All of this takes place at the Jarama Circuit, over 24 nail-biting hours in which speed counts for less than careful driving, as there is a limited amount of fuel and tyres. At the end of the 24 hours, all of the NGOs receive financial aid to improve the lives of thousands of people.

A race between twelve teams, each representing an NGO. Teams captained by two “ambassadors” — well-known personalities from the worlds of art, journalism and sports, who volunteer their time. The participation of celebrities, more than 100 in eight editions, is the best publicity a race can have.Press conferences held to inform about the event. Press releases to publicise the selected NGOs, and new press releases throughout the race. Video press releases and news sent to the main television channels. Broadcasting the key moments in the race via Ford Spain's corporate channels on the most popular social networks: Twitter, Facebook, YouTube and Flickr.

21 new pieces on the main television channels, more than 60 minutes’ coverage, more than 25 press articles, 4 mentions on the radio, and more than 100 online hits.An audience of more then 20 million people on television and in the press alone. Almost €1,500,000 worth of advertising.

70% of coverage in non-automotive media.During the two days of the event, the number of followers of Ford Spain’s Twitter profile quadrupled. The #24HFord hashtag was a trending topic in Madrid on Friday 1 April, and there were more than 600 tweets regarding the race, posted by participants, celebrities, journalists, organisers and NGOs.