Cannes Lions
INFOMARKETS INTERNATIONAL, Jounieh / NADEC / 2003
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"Desert Colours" is filled with symbolism, emotion and patriotism. The renewal of the logo is characterised by a blend of heritage and modernism. The old (grandfather, horses, flacon) and the new (grandson, helicopters) all come together to create a new identity born from the earth to flow high over the land, bringing a future to a nation.
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