Cannes Lions

CORPORATE IMAGE

LEO BURNETT, Lisbon / MCDONALD'S / 2003

Film

Overview

Entries

Credits

Overview

Description

Portugal was loosing 3-0 against Korea. No one knows what was said inside the changing rooms, everybody knows the result of those words: Portugal 5, Korea 3.The film tells us that sometimes all a team needs is a message of encouragement and ends with the SMS McMessage promotion.

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