Activision was launching its newest game for the Call Of Duty saga.

With a portion of the single-player campaign set in Mexico, we had a unique opportunity for the Hispanic market with Modern Warfare II. Also, the new member of the task force is Mexican. Perfect timing to represent 25% of our gamers database.

Call of Duty presents:

Corrido of Duty.

The first song in history that glorifies the heroes of a video game.

For Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band in Mexico joined the ranks by creating the “Corrido 141” a song that talks about teamwork no matter the language and it was included in-game.

An action that revolutionized the world of gaming and turned upside down the narrative of this music genre for the first time.

No more songs for villains, now we sing for heroes.

People took it as their anthem and even as a local idea it reached everyone in the world.

Never has a videogame embraced a country’s culture like this.

Now when you think of Mexico, you’ll think of the good guys.

And instead of hacking a video game, we hacked a community, with a game.

With a portion of the single player campaign set in Mexico, we had a unique opportunity for the Hispanic market with Modern Warfare II. Also, the new member of the task force is Mexican, a perfect timing to represent the 25% of our gamers database.

That’s why for Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band in Mexico joined the ranks by creating the first song in history that glorifies the good guys of a videogame: The “corrido 141”.

For the first time the biggest game in the world of gaming and the most popular corrido band united to sing for heroes and go against the narrative of the Corrido music genre.

* Mexico has a unique music genre: “El Corrido”.

The most popular music genre that sometimes glorifies bad people and their conflicts.

A music video was launched full of CoD’s easter eggs from the franchise and a first-in-history song through social media and streaming platforms that connected with the audience and enhanced identity.

10/19 A Twitter post a teaser of the collab through CoD’s global handle.

10/20 Release of the Music Video for the early launch of the game.

The song was included inside the game as the gameplay unfolded and at the ending credits.

Music Video on Global CoD´s YouTube account. Banda MS’ social media accounts, concerts in MX and USA. Local Radio stations and music streaming platforms.

People took it as their anthem and even as a local idea, it reached everyone worldwide.

Never has a videogame embraced a country’s culture like this.

Now, when you think of Mexico, you’ll think of the good guys.

And instead of hacking a video game, we hacked a community with a game.

+ 70 million plays on music platforms = almost 210 million minutes of active listening.

It is the content with the most Spanish comments ever inside the Call Of Duty’s Global YouTube account and reached +8 new million users on YouTube.

People took it as their anthem with +1000 hours of user generated content on social media platforms (YouTube, TikTok, Instagram).

1.4 billion impressions and 1 million comments.

+ 40 million views on YouTube.

Top 1 video in Activision history with positive sentiment.

+ 45 million in earn media.

One billion dollar sales.

Highest grossing entertainment opening of 2022.