While the objective was to communicate DHL's integral partnership with leading companies, the challenge was to achieve it using the limited space of a few posters put up in the lobby of DHL corporate offices.

To leverage these alliances, we commissioned artists to use iconic DHL delivery cartons as a medium and recreate logos that reflects this partnership. Small and large pieces of DHL cartons were intricately carved to form a series of logos of some of the biggest clients. In this way, one could see both DHL and its partner's logo at the same time.

These art pieces were displayed in the DHL office lobbies across the country, showcasing its strong association with the success of these brands over the years. Soon DHL got requests to commission many such posters for their other brand partners.