The project differentiation was made possible through a joint effort from McCann’s media and MTV’s commercial directors. We inserted the product picture on the cover of the magazine, and the desired movement was enabled by the holographic process. The insertion of a cover ad in an Editora Abril title, which had never been done before, inaugurated the use of this technology in print communication vehicles in a pioneering manner.

The Corsa Flexpower launch campaign involved several communication vehicles, and the 'MTV Magazine' holographic cover was the piece that caused the greatest impact, with great recognition among the target violence. It also involved the smallest investment compared to the other pieces.