What better way to celebrate the new face of RIMMEL than to make the new face of RIMMEL. Our solution was to create a 3 dimensional portrait of Kate Moss purely from RIMMEL products. Whether it was their new eyeliner that created her eyes or the lip glosses that created her lips, each product became a pixel in this complex installation.

The first press launch isn’t until April 28th 2011 so we haven’t got any results yet.