Since the Arab spring, the use of digital and social media has tremendously grown, and we knew that the viral potential for any kind of content has followed the same route.We created Digital Love Corp., a company selling "virtual love, real pleasure" to anyone, simply by touching your computer screen.After selecting your partner and experiencing "digital love", the user was actually exposed to the brand message as the main character revealed the Durex product as the safest way to have real and pleasant sex.

- 10 million impressions delivered - 30% clickthrough rate- 2.7 million views after less than 2 weeks- 500 tweets- 46 articles- More than 13,500 interactions- 6 posts on Facebook, reaching 14.5% of the fan base