The mirror was placed on the most frequented street in the city. It was equiped with a camera, microphone, loud speakers and fast internet connection. The speaker connected to the mirror could communicate with any person on the street in real time.

The Mirror got spontaneous publicity. It has been mentioned in printed media. It got its way into the morning show of one of the most popular Slovak channels. Moreover, it was mentioned in an Australian show, which comments on ineresting videos and advertisements from all around the world. The primary use was the outdoor one, but we also placed an online version on Facebook. Thanks to this concept Avon reached and interactively communicated with hundreds of its fans. The campaign confirmed Avon's positive image as brand that is close to women.