Cannes Lions
McCANN ERICKSON, Milan / COSTA CRUISES / 2004
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A boy has been invited to dinner at his future in-laws' house. In an attempt to make a good impression, he decides to descrive the cruise he went on with their daughter. But the description seems so far-fetched and made-up, with the sole purpose of winning them over that soon his hosts look at him warily and dubiously, as if he were crazy. A super says: 'Crociere Costa. If you've never been, you won't be believe it.'
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