Cannes Lions
J. WALTER THOMPSON COSTA RICA, San Jose / TELETICA / 2017
Awards:
Overview
Entries
Credits
Description
There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children.
TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one.
Execution
TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia...
Outcome
- Over 40 thousand new citizens through Costa Nica's web site
- Over 2,000 books of the project delivered to schools around the country
- More than 50 million impressions
- This new nation literally got rid of borders when Nicaragua’s most important TV station also covered the story