Cannes Lions

Costa Nica

J. WALTER THOMPSON COSTA RICA, San Jose / TELETICA / 2017

Awards:

1 Shortlisted Cannes Lions
Case Film
MP3 Original Language
Supporting Content
Supporting Images
Supporting Content
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Description

There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children.

TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one.

Execution

TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia...

Outcome

- Over 40 thousand new citizens through Costa Nica's web site

- Over 2,000 books of the project delivered to schools around the country

- More than 50 million impressions

- This new nation literally got rid of borders when Nicaragua’s most important TV station also covered the story