Our idea was simple: Demonstrate that we are the true masters of disguise.How?We handed out flyers in the street disguised as the typical people who hand out flyers in the street: A pizza guy, a Hare Krishna monk, a nun and the classic “We buy gold” ad man.All of them had a specific “disguised” flyer too.

0% of people noticed that we were disguised.This action not only boosted Carlos’ Costume Shop image, but increased store traffic (21% more traffic during this period and a 17% sales/rentals increase).