Our idea was to make men, women and children disappear right before people’s eyes, raising awareness around the fact that human trafficking is a serious reality and its happening in their neighbourhoods, on their streets and on their very own doorsteps. Just like the criminals we used deception. We created tunnels with false walls, which precisely matched the real walls behind them, so that when people walked through, they disappeared, leaving onlookers wondering what had happened. We then informed them with our message and a toll-free helpline.

Thankfully the results were immediate generating mass awareness around human trafficking leading up to the 2010 World Cup both locally and internationally as is spread from news sites to blogs. But more importantly we were able to engage with people in poverty-stricken areas, without access to main stream information channels, provide a toll-free helpline and inform them about the realities of human trafficking, making them impervious to the lies used by traffickers. We made the unimaginable, imaginable. SACTAP has also decided to keep running this campaign during the 2010 World Cup and beyond.