As a challenger brand, Hiscox has embraced the concept of Encouraging Courage. It is the guiding principal for all that it does.

To celebrate this and spur voting for the award, we spotlighted some unexpected moments in film history:

-The first time a man was shown naked.

-The first interracial marriage.

-And, even the first time a toilet was flushed.

At the same time, we paid homage to the graphic language of the most famous film graphics designer of all time, Saul Bass.

Given the amount of standout signage at the Austin Film Festival, we need to create something clean, clear and even whimsical.

Attendees appreciated the graphic language that borrowed from the master of movie title sequences and posters, Saul Bass. It was familiar and fresh at the same time.

The posters appeared throughout the Festival and near our voting boxes.

Overall, despite being new to the American market and being outspent by 20 times but its competitors, Hiscox brand awareness increased 6.8% in just one year.

The campaign received press coverage in the Drum, Mediapost and other top publications.

Best of all, business is stronger than ever. Rendition and renewal rates are now at 90% versus the industry’s 50%. What’s more, Hiscox USA had a standout performance with premium growing 29%.