We provided DHL boxes with a very special inlay. The inlay, at the bottom of the box, shows another open box and together they make a long 'tunnel'. At the end of the 'tunnel' there is an Asian person handing over something. In the 'Hong Kong version the Asian person hands over a toy box; in the Shanghai version a laptop and in the Beijing version a shoe. The text says: The fastest way to Hong Kong/Shanghai/Beijing. Take a look at www.dhl.nl to see our sharp prices.

Because the boxes are sent to clients who ask for one, chances are that the full 100% of the target audience will see the message.