The Courvoisier Future-500 is a definitive list and on-line network comprising the UK’s top 500 next-generation high-achievers across 10 categories. The concept was created by Courvoisier who partnered with The Observer and other industry-specific titles.

Media and PR were used to reach the target, directing applicants to a website. 10 renowned judges, one for each category, helped amplify PR and inspire participation as well as judging/mentoring the members.The list launched in a 32-page Observer supplement; simultaneously, the network went live, connecting all 500 members with each-other and the judges/mentors, creating 500 new brand ambassadors for Courvoisier

Our brief was to engage our success-hungry, respect-addict consumers. We created a TTL platform that embodies success and recognises professional achievements. Drive recruitment and campaign awareness through PR and Media.Unite the 500 members through an exclusive online network and events.

Target members through subtle online and offline brand messages.Channels: Press, 6 sheet posters, , special supplements in The Observer (for recruitment and launch), microsite site on The Observer website, banners, dedicated recruitment website, advertorials in GQ / Arena / Growing Business / New Statesman / Drapers etc, dedicated members’ network website (post launch).