Cannes Lions
TBWA\HAKUHODO, Tokyo / NISSAN / 2013
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A fart is known as a physiological phenomenon, which is experienced by all humans and you want to cover-up your farts in public. Thus it's a physiological phenomenon, that’s hard to hold in. For girls, farting in front of your boyfriend could be a fatal mistake. Your fart's sound and smell might cause a relationship break up.
Nissan's Intelligent Air Conditioning can even reduce the universal 'farting' risk. If you cannot hold it in, it can remove bad odors and even the smell of your fart. So, all you have to do is to cover up the sound of a fart.
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